The packaging of a product says a lot about a brand. It impacts how customers perceive a brand. In a highly competitive market, it becomes important for businesses to make their mark and custom packaging is one of the tricks used by packaging companies to enable customer engagement.
Regardless of how old or new your company is, packaging needs to be a primary focus of the team. It is a great leverage to have and some of the primary benefits of custom packaging are:
Improves the Quality of The Products Delivered
Studies have shown that custom packaging in the U.K., improves the overall quality and presentation of a product. Custom packages have graphics, notes, logos and information that it mostly received positively by customers.
This leads to a good impact on sales and helps to increase the overall value of the product.
Enhances Brand Recognition
Starting right from the delivery person to the customer, an aesthetically designed packages gives brand identification. People notice the printing getting your slogan, logo, taglines and themes some additional recognition.
Find colours that complement the logo, pick out unique fonts for the taglines or the name. A little more investment in advertising will make people intrigued about your brand.
Makes Your Package More Secured
When using custom packaging, chances are that it comes with the right-sized box, some fillers that will protect the items inside. Not only is this a great money-saving technique, but the products are less likely to get damaged.
Surveys have shown that over 30% of boxes that are returned have issues with product damage. And the reason is due to the wrong box size, excessive and incorrect use of bubble wraps. Customisation helps to create attractive packaging that adds to the safety of your products in the most efficient way.
Can Offer Eco-Friendly Packaging Materials
There are mountains of options these days to make packaging more sustainable. Starting from eco-friendly bespoke cardboard boxes to void fillers—the options are unlimited.
As customers are becoming more aware of the environmental issues with wastage, companies are resorting to sustainable packaging options to gain more loyalty.
Eco-friendly packaging automatically increases your demographic by solidifying its position among customers. It creates a high degree of trust, thus more promotion. This results in an increase in sales percentage.
Boosts Sales by Inside-Package Marketing
Think about an aesthetically designed box with eloquent prints with a catchy tagline and logo. Inside the box contains the product carefully wrapped. Along with it comes a thank you note or an “about us” card, some coupons and some additional information. How do you feel after opening the box? You feel happy, excited, maybe intrigued to order more.
That’s what counts as a customer’s experience. Clever branding and tasteful design on your packaging appeal to the customer about your values, your business. This is what inside-package marketing stands for.
Possibility of Diverse Product Packaging
The reason why small businesses are doing so well these days is because of their diversity in packaging. With customisation, a customer’s need can be met with any form of packaging.
With reliable companies like Packaging Midlands, all you need to do is explain your requirements for bespoke cardboard boxes and other packaging materials. Making sure that the packaging is visually appealing, you can create so much diversity within your shipping. You can change the packaging according to seasons, festivals or special orders.
In this day and age, it has become immensely important to connect with your customers in every way possible. Considering your target demographic, you need to give your customers a worthful unboxing experience. Custom packaging is a great way to promote your brand by your customers. It happens when they share their experience on social media.